Guerilla marketing borrows its name from guerrilla warfare, which originally refers to a set of unconventional war tactics to fight a larger opponent.
Here are some marketing concepts utilized in an unconventional way:
Brainberry, T-shirt
A military propaganda-style t-shirt to state the digital agency’s “protective” commitment towards the World Wide Web.
![](https://cdn.myportfolio.com/935a3d6c-cc42-414c-9bc4-6c2cee61b6c8/d316b415-6ae4-4461-a9cc-5f9109ef55c3_rw_1200.jpg?h=4c7c13434cbb524283f2f27941e8d8c0)
Greetings from Serbia, Postcard
Part of a broader environmental campaign for the Ministry of the Environment, the postcard is “promoting” polluted areas as health spas to focus attention on the pollution problem.
![](https://cdn.myportfolio.com/935a3d6c-cc42-414c-9bc4-6c2cee61b6c8/5d1c47d2-243d-4306-9288-36f4838fa32b_rw_1200.jpg?h=40f92e3f3faf456f0dae8495bcc2f5e5)
Kievbass Show, Sticker
A post-stamp style sticker to underscore the “iconic” status of the Kievbass radio show at Sub.fm.
![](https://cdn.myportfolio.com/935a3d6c-cc42-414c-9bc4-6c2cee61b6c8/33307a5e-d042-4dfb-a16f-1ad4b16566a0_rw_1200.jpg?h=fca7b85917d9689db082d98845af4504)
Private Writer, business card
A business card that mimics a private eye office signage to illustrate the writer’s affinity for the noir genre.
![](https://cdn.myportfolio.com/935a3d6c-cc42-414c-9bc4-6c2cee61b6c8/4132eea0-ba58-4c84-8d9a-a59d0b283a6e_rw_600.jpg?h=8a21fbf66ae5edb06129cbed4ea09551)
![](https://cdn.myportfolio.com/935a3d6c-cc42-414c-9bc4-6c2cee61b6c8/a6b2866a-bd04-4805-b215-c9e4854a9d06_rw_1200.jpg?h=2d578f1dd587b6a20114d1a2e4663279)
Dimitrijevic & Partners, Block Note
Block notes used as a medium to animate the level symbol (the law firm’s logomark) and point out their slogan “engineered precision in advising clients”.
![](https://cdn.myportfolio.com/935a3d6c-cc42-414c-9bc4-6c2cee61b6c8/5c1f1d15-b8f9-4940-a7b1-1b1d764fca17_rw_1200.jpg?h=9d5596c8f557461d16bd637e0502bf43)
![](https://cdn.myportfolio.com/935a3d6c-cc42-414c-9bc4-6c2cee61b6c8/39260f14-2dac-4761-86c1-3ac51ba514ac_rw_1200.jpg?h=3527c82c9d44900c79f311262644b1cd)
![](https://cdn.myportfolio.com/935a3d6c-cc42-414c-9bc4-6c2cee61b6c8/4cd460f4-6b26-4b9b-b950-939f341ae9c0_rw_600.jpg?h=9011500f9b5c3333fa34abb3d57dc2bb)
"Jovan is a brilliant designer completely devoted to his work. His design projects have a unique touch and the overall experience of working with Jovan is always very positive and satisfying. Jovan is a person that I can always recommend to anyone."
– Vladimir Djumić, President, Camping Association of Serbia