Guerilla marketing borrows its name from guerrilla warfare, which originally refers to a set of unconventional war tactics to fight a larger opponent.
Here are some marketing concepts utilized in an unconventional way:
Brainberry, T-shirt
A military propaganda-style t-shirt to state the digital agency’s “protective” commitment towards the World Wide Web.
Greetings from Serbia, Postcard
Part of a broader environmental campaign for the Ministry of the Environment, the postcard is “promoting” polluted areas as health spas to focus attention on the pollution problem.
Kievbass Show, Sticker
A post-stamp style sticker to underscore the “iconic” status of the Kievbass radio show at Sub.fm.
Private Writer, business card
A business card that mimics a private eye office signage to illustrate the writer’s affinity for the noir genre.
Dimitrijevic & Partners, Block Note
Block notes used as a medium to animate the level symbol (the law firm’s logomark) and point out their slogan “engineered precision in advising clients”.
"While working as Art Director at Luna\TBWA, Jovan consistently showed great initiative and a strong drive to learn and grow. He delivered creative, high-quality ideas while reliably meeting tight deadlines."
– Ana Nikolić, Account Director, Luna\TBWA