Guerilla marketing borrows its name from guerrilla warfare, which originally refers to a set of unconventional war tactics to fight a larger opponent.
Here are some marketing concepts utilized in an unconventional way:
A military propaganda-style t-shirt to state the digital agency’s “protective” commitment towards the World Wide Web.
Greetings from Serbia, Postcard
Part of a broader environmental campaign for the Ministry of the Environment, the postcard is “promoting” polluted areas as health spas to focus attention on the pollution problem.
Kievbass Show, Sticker
A post-stamp style sticker to underscore the “iconic” status of the Kievbass radio show at Sub.fm.
Private Writer, business card
A business card that mimics a private eye office signage to illustrate the writer’s affinity for the noir genre.
Dimitrijevic & Partners, Block Note
Block notes used as a medium to animate the level symbol (the law firm’s logomark) and point out their slogan “engineered precision in advising clients”.
"Jovan is a brilliant designer completely devoted to his work. His design projects have a unique touch and the overall experience of working with Jovan is always very positive and satisfying. Jovan is a person that I can always recommend to anyone."
– Vladimir Djumić, President, Camping Association of Serbia