Background
Belgrade's urban municipalities lack distinctive identities that can effectively promote local culture and enhance tourist offerings.
This project aims to propose logos for all of its 17 municipalities.
All typographic solutions are custom-made, inspired by medieval manuscripts, vintage signage design, and historical publications.
The concepts are based on each municipality's prominent landmarks, historical events, and other notable features.
The Cyrillic alphabet was chosen for its stronger appeal in representing local culture within the crowded hospitality industry.
Logos
Stari Grad
Kalemegdan Fortress is the main landmark of Stari Grad (Old Town). The logo follows the contours of its upper and lower town walls from vintage engravings, while the maze-like lettering nods to the typical medieval Cyrillic style.
Savski Venac
The municipality is known for housing many high-state institutions. The seal-style monogram reflects this significance and depicts the name Savski Venac (Sava River's wreath).
Vračar
Dominated by the largest church in Serbia, the Church of Saint Sava, Vračar is home to myriad cultural landmarks. The logo reflects that richness with Slavic manuscript-inspired type while discreetly flirting with Art Deco.
Palilula
A pipe symbol, woven into a geometric letter labyrinth, alludes to Palilula’s name (literally, 'light a pipe') and its urban landscape, mirroring the streets and buildings.
Zvezdara
Zvezdara can boast a vast array of cultural offerings, heritage buildings, monuments, and parks. The logo is shaped to evoke the vibrant life of its communities, almost in a theatrical way.
Novi Beograd
Bulky type captures the core of Novi Belgrade’s modernist/brutalist architecture developed and cultivated during the 60s and 70s of the last century.
Zemun
Eclectic typography accompanied by a tree (borrowed from its coat of arms) plays on Zemun’s rich legacy: a historical bordering town between the Austrian and Ottoman empires, home to various nations and denominations.
Voždovac
Originally developed as a residential suburb, Voždovac quickly outgrew its initial concept. Playful script characters are designed to highlight that the municipality has much more to offer.
Čukarica
The latest landmark of Belgrade, the Ada bridge, connecting Čukarica with Novi Beograd, is a perfect inspiration for the logo: a geometric grid with a breeze of constructivist nostalgia.
Rakovica
One of the greenest Belgrade’s municipalities is also known for the Orthodox monastery of the same name dating to the early 16th century. The logo voices that legacy borrowing from medieval calligraphy.
Obrenovac
Obrenovac was burned down during the First Serbian Uprising and fully restored afterward. The logo aims to acknowledge the resilience of its natives by displaying a monumental yet elegant type.
Mladenovac
Curvy shapes and a snake-like “Ml” ligature symbolize the municipality's watercourses and natural streams. A healthy thermal water and spa centers are the signature of Mladenovac.
Lazarevac
A simple sans-serif logo honors Lazarevac’s coal-mining heritage. The quirky letter “V” (B in Latin) is adapted to express the municipality’s urban side: Modern Gallery, Cultural Center, and Sculpture Park “Kamengrad”.
Grocka
The municipality’s main produce is fruit, grapes in particular. A grape cluster is a prominent symbol in Grocka’s coat of arms. The logo follows the symbolism along with a lively typography.
Sopot
Sopot has been promoted to a small town (from a village) by royal decree in the late 19th Century. The logo is inspired by Cyrillic fonts used at the time in the newly established Kingdom of Serbia.
Barajevo
Ornate typography simulates traditional embroidery from the region. The cross-stitch patterns are also popular decorations of folk costumes in Barajevo.
Surčin
Surčin is located in the Pannonian Basin, with agriculture as its main economic activity. Typography mimics wheat stalks and is tied in with an actual head of wheat icon, a symbol of agriculture.