Company: Toronto International Film Festival
Project: Revisiting Grace Online Booth Campaign
Area of expertise: Product design, Graphic design, Advertising
Background
The exhibition “Grace Kelly: From Celebrity to Princess” at the TIFF Bell Lightbox was aimed to show the life and career of one of the most famous Hollywood stars through her personal photos, home movies, costumes, and clothes. 
Challenge
The task was to generate buzz for the exhibition on social media and to elevate the experience in the exhibition space. We came up with the idea to install a multimedia booth and enabled visitors to record videos, expressing their views about the life and career of Grace Kelly through questions like "How do you define glamour?"
Impact
Over 1,000 people recorded videos in four weeks.
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